Partner – Playlist – Promotion

Become a 3P partner. It’s free to participate. With TEMPO 3P, record labels and publishers can directly promote their playlists on an ongoing basis.

“Exposure, exposure, exposure! Promote, promote, promote! It’s about the music and generating more revenue. We have made it so easy and it’s free.”

Keith BernsteinKeith BernsteinCrunch Digital Founder

How it works

TEMPO is uniquely built to promote music, empower discovery, and foster new licensing opportunities. Our 3P Program for major and indie record labels and music publishers is fully integrated into TEMPO. We’re partnering with leading companies to integrate their custom playlists in TEMPO for free to help promote their catalog to music licensees (and potential licensees).

Integrating record label and music publisher playlists into TEMPO is easy. When your playlists are available on a music service such as Spotify, just share the link with us and we’ll do the rest. We can post playlists for access to all TEMPO users. It will be up to the sole discretion of the team at Crunch to decide which playlists will be shown or featured on TEMPO (e.g., inappropriate and redundant playlists will not be posted).

Using the smart tools, licensees of music will be able to view the playlists and identify in real-time which tracks are already available for use under their existing deals. Plus, they can pinpoint which label or publisher to contact for license requests for what is not already licensed.

The objective is to help promote and inform licensees of tracks and songs that are available for them to use under their existing licenses – and for licensees to maximize their use of those available titles. When users find tracks they want on playlists which are not fully covered under their existing licenses, TEMPO will tell them who they need to contact for a license.

TEMPO’S patent pending real-time determination of whether 100% song publisher interests are covered under existing licenses for a licensee for any track on a playlist is unique – since often a song is owned or controlled by more than one publisher.

Advantages

The advantage to labels and publishers participating in 3P is that TEMPO expands the ability to promote not only songs that are controlled 100%, but also those with partial interests. The platform immediately identifies whether a song on a playlist is 100% covered under all of the licensee’s publisher deals, so TEMPO increases the promotion and use of songs on publisher playlists that are not 100% controlled.

How TEMPO 3P Works

From your playlist to a licensee’s cleared tracks.

  1. We Import Your Playlists

    We import your playlists from a music service like Spotify into TEMPO, where users can select what they want to validate.

  2. Users View Available Music

    Playlists that are validated by a user show the tracks that are Available and Not Available under the existing licenses of that user.

  3. Users View Unlicensed Reports

    TEMPO will indicate when a sound recording or song is not licensed by a user and direct them to a record label or music publisher for a license request.

TEMPO Curated Playlists from labels and publishers, ready to validate

Curate That!

Directly promote sound recordings and songs on an ongoing basis with Tempo! Record labels and music publishers can directly promote their catalog to their licensees and potential licensees on Tempo by submitting playlists they create to Crunch Digital. There is no charge to submit as many playlists as you want.

With Tempo, any licensee that uses Tempo can validate using the platform whether the tracks on a playlist are available for use under the licenses that they have with record labels and music publishers. The intent of Tempo and the Curate That! feature is for licensees to check out playlists that have already been created and validated to ensure that those tracks are available for a user to use under their existing licenses.

It’s really easy to provide a playlist. All you need to do is make your playlists available on a music service (like Spotify) and share the playlist link with us. It will be up to the team at Crunch to decide which playlists will be shown or featured on Tempo.

By submitting playlists you will expose selected catalog titles to be considered by your licensees to use in their service or product. This could also help increase your revenue with a licensee if more of your catalog is used by them.

By submitting playlists you will also expose selected catalog titles in your playlists to potential licensees for them to consider for their service or product. Tempo will indicate when a sound recording or song is not licensed by a user and direct them to a record label or music publisher for a license request.

Any licensee of a record label or music publisher can subscribe to Tempo, whether or not they use Crunch Digital for other services.

Playlists are added from a music service like Spotify. Then a user selects a playlist to see what is available for their use.

Join TEMPO’s 3P Program

Partner – Playlist – Promotion. Tell us about your label or publishing company and share a sample playlist, and we’ll set up your playlists in TEMPO.

OfficesLos Angeles, CA & Nashville, TN